Learning Path

Degrees

  • Research Direction Habilitation, University Paris – Dauphine (France)
  • PhD in Marketing, Ghent University (Belgium)
  • Master in Marketing Analysis, Ghent University (Belgium)
  • MSc in Applied Economics, Ghent University (Belgium)

Current activities

  • Full Professor of Marketing Analytics (Sep.2015-present), Department of Marketing, IESEG School of Management, Lille (France)
  • Research Fellow at Lazaridis Institute at Lazaridis School of Business & Economics (Nov.2017-Present)
  • Co-Founder and Director IESEG’s Expertise Center for Marketing Analytics (Oct.2011-Present)
  • Academic Director of MSc. in Big Data Analytics for Business (Sept.2014-Present)
  • Research Associate at Python Predictions, Brussels (Belgium) (Feb.2009-Present)

Former activities

  • Founder and Committee member of BAQMaR (Jan.2007-Dec. 2016)
  • Associate Professor of Marketing Analytics (Sep.2011-Aug, 2015), Department of Marketing, IESEG School of Management, Lille (France)
  • Visiting Professor (September – October, 2013) Department of Marketing, HEC Geneva (Switzerland)
  • Visiting Researcher (June, 2013), Department of Marketing, The University of Western Australia (Australia)
  • Academic Director at BAQMaR Academy (Dec.2012-Dec.2014)
  • Assistant Professor of Marketing (Sep.2009-Aug.2011), Department of Marketing, IESEG School of Management, Lille (France)
  • Visiting Researcher (January, March, 2011), Department of Markets and Innovations, EM Lyon (France)
  • Assistant Professor of Marketing (Dec.2008-Aug.2009), Department of Marketing, University College Brussels (Belgium)
  • Post-doctoral Researcher (Oct.2008-Nov.2008), Department of Marketing, Ghent University (Belgium)

Affiliation to external scientific associations

  • Member of the Direct Marketing Educational Foundation
  • Member of American Marketing Association
  • Member of Academy of Marketing Science
  • Member of European Marketing Academy
  • Member of the Lille Economy & Management Research Network (LEM, UMR CNRS 9221)