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Degrees	°PhD in Marketing, Ghent University (Belgium) °Master in Marketing Analysis, Ghent University (Belgium) °MSc in Applied Economics, Ghent University (Belgium) °BSc in Applied Economics, Ghent University (Belgium)
Current Activities                 Current Memberships	°Associate Professor of Marketing, Department of Marketing, IESEG School of Management, (Lille|Paris, France) °Founder and Committee member of BAQMaR (the Belgian Association for Quantitative and Qualitative Marketing Research) °Research Associate at Python Predictions, Brussels (Belgium)   °Member of the Direct Marketing Educational Foundation °Member of American Marketing Association °Member of Academy of Marketing Science °Member of European Marketing Academy °Member of the Lille Economy & Management Research Network (LEM, UMR CNRS 8179)
Former Activities	°Assistant Professor of Marketing, Department of Marketing, IESEG School of Management, (Lille|Paris, France) °Assistant Professor of Marketing (2008-2009), Department of Marketing, University College Brussels (Belgium) °Post-doctoral Researcher (2008), Department of Marketing, Ghent University (Belgium)

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