Career Path

Current Activities

• 2015-….: Professor of Business Analytics, Department of Marketing, IESEG School of Management (France)
• 2014-….: Academic Director of MS in AI & Data Analytics for Business, IESEG School of Management (France)
• 2011-….: Director IESEG Center for Marketing Analytics, IESEG School of Management (France)

Affiliation to External Scientific Associations

• 2024-…: Representative board member of the Association of European Operational Research Societies
• 2022-…: Board member of the Belgian Operational Research Society
• 2009-…: Member of the Lille Economy & Management Research Network (LEM, UMR CNRS 9221)

Degrees

• 2012-2013: Habilitation for Research Direction (HDR), University Paris – Dauphine (France)
• 2005-2008: PhD in Marketing, Ghent University (Belgium)
• 2004-2005: MSc in Marketing Analysis, Ghent University (Belgium)
• 2000-2004: MSc in Applied Economics, Ghent University (Belgium)