Teaching

Executive MBA

  • Analytical Customer Relationship Management

Executive tailored program

  • Getting Insights from (Consumer) Textual Information

International MBA

  • Customer Relationship Management

In-company MBA

  • Big Data Analytics in Marketing

Specialized Masters (Big Data Analytics for Business/Quantitative Marketing Methods/E-commerce/CRM)

  • Introduction to Business Analytics
  • Customer Relationship Management
  • Database Marketing
  • Marketing Research
  • Marketing Models and Engineering I & II
  • Marketing Information Systems & Database Marketing

Masters

  • Customer Relationship Management
  • Customer Intelligence
  • Strategic Marketing Research
  • Marketing Research Seminar

Bachelors

  • Operational Marketing
  • Marketing Management
  • Applied Research Methodology